Online marketing plan 2

What is online marketing?

Online marketing is advertising and marketing the products or services of a business over Internet.

Online marketing relies upon websites or emails to reach to the users and it is combined with e-commerce to facilitate the business transactions. In online marketing,

You can promote the products and services via websites, blogs, email, social media, forums, and mobile App.

online marketing is …any tool, strategy or method of getting the company name out to the public. The advertisements can take many different forms and some strategies focus on subtle messages rather than clear-cut advertisements.

How to Start an Online Marketing Business from Home

1. Decide exactly what services you'll provide in your home based online marketing business. Will you focus only on social media, even a particular platform, such as Pinterest expert? Or will you over a variety of services?
2. Do market research to determine if there is a need for the services you want to provide, and who the best market is for those services.
3. Decide on your service pricing. You can offer a host of service packages. For example, you can offer a website SEO assessment. Your services can be a one-off in which you do an assessment or set up a marketing system, and then you're done. Or you can offer on-going services, such as social media marketing or PPC advertising.

1. Write a business plan that provides an overview of your business goals, current situation, and strategies for success.
2. Set up your home business by determining your business structure and business name. Get needed permits as required by your city, county or state.
3. Create your own business website to showcases your Internet marketing services and talents. You're online marketing knowledge and experience to promote it.
4. Determine your target market. Who is your ideal client, how will you reach them, and what services are most in demand for the market you're trying to attract For example, will you target a specific group of businesses such as Realtors or authors?

1. Market your business. Use your knowledge and skills in marketing to find clients. Consider networking and offering free marketing consults to businesses in your target market. Make sure to have way to get testimonials and referrals.

Internet Marketing Services

Some examples of Internet marketing services you may want to offer through your Internet marketing firm are:

Search engine optimization (SEO)

Email marketing

Social media marketing

Article marketing

Web content freelance writing

Pay Per Click (PPC) advertising

Social media marketing

Social media marketing is a powerful way for businesses of all sizes to reach prospects and customers. Your customers are already interacting with brands through social media, and if you're not speaking directly to your audience through social platforms like Facebook, Twitter, Instagram,whatsapp and Pinterest, you're missing out! Great marketing on social media can bring remarkable success to your business, creating devoted brand advocates and even driving leads and sales.

Social media marketing, or SMM, is a form of Online marketing that involves creating and sharing content on social media networks in order to achieve your marketing and branding goals.

How to Set up social platforms like Facebook, Twitter, Instagram,whatsapp and Pinterest

Using Facebook for Social Media Marketing

marketing social media

Facebook’s casual, friendly environment requires an active social media marketing strategy. Start by creating a Facebook Business Fan Page.  You will want to pay careful attention to layout, as the visual component is a key aspect of the Facebook experience.

Facebook is a place people go to relax and chat with friends, so keep your tone light and friendly. And remember, organic reach on Facebook can be extremely limited, so consider a cost-effective Facebook ad strategy, which can have a big impact on your organic Facebook presence as well!

How to Create Twitter Ads

Many businesses aren’t quite sure how to tackle marketing on Twitter from a paid perspective. It’s certainly not a one-size-fits-all endeavor, and if you don’t quite know what you’re doing, you could wind up wasting a ton of money.

Using Pinterest for Social Media Marketing

Pinterest is one of the fastest growing social media marketing trends. Pinterest’s image-centered platform is ideal for retail, but anyone can benefit from using Pinterest for social media purposes or sales-driving ads.

Pinterest allows businesses to showcase their product offerings while also developing brand personality with eye-catching, unique pinboards. When developing your Pinterest strategy, remember that the social network's primary audience is female. If that's your demographic, you need a presence on Pinterest!

Submitting your ad to the Facebook ad auction

The ad auction determines which ads should be shown to which people. Using information that you provide in the ad creation process, the auction shows your ad to the people who are most likely to be interested in it – for the price that you bid or less, and never higher.

In the ad creation process, you set parameters that the auction will use to deliver your ad to people, including:

Budget

You set your advertising budget – a total amount that you want to spend daily or over the course of the campaign – and can edit it at any time. You also set a bid – the maximum amount that you're willing to pay when someone sees your ad or takes your desired action. Price from 10,000naira above

Audience

You also choose who you want to see your ad. You can use demographics, such as age, gender and current cities, to connect with people, or things such as interests, devices or past actions.

Creative

Finally, you decide how you want your ad to look. You can use text, images and videos to capture people's attention. Once you've created your ad, it goes to our ad auction, where it will start being shown to people.

Options for everyone

To make it easy for every business and agency to purchase ads, we have two speciality buying options. These options empower advertisers who are used to purchasing brand awareness and television media to purchase Facebook, Instagram and Audience Network ads in similar ways.

Reach and frequency

When you want your advertising campaign to reach more than 200,000 people, reach and frequency buying gives you predictable, controlled ad delivery at a locked price. Access to the reach and frequency buying type is currently being rolled out to qualifying advertisers and may not be available to you at this time

Choose Promoted Tweets vs. Promoted Accounts

Twitter

The first decision you need to make when setting up your Twitter ads is whether you’d like to promote your tweets, or promote your Twitter account.

What’s the difference? Promoting tweets will allow your tweets to appear in users’ Twitter streams or in Twitter search results, whereas promoting your account will display your username under the “Who to Follow” section in users’ homepages.

Need to master your twitter profile to set an advert. Price start from 10,000naira to 1million for start up